ocr: Erik Adigard IS a principal of M.A.D., a San Francisco-based design studio, which, for the past nine years, has produced conceptual designs and llustrations for a variety of organizations. Some of M.A.D.'S most visible work has been editorial introduction spreads for Mother Jones and Wired magazine, the graphical nterface and branding of HotBot, Wired's digital online search engine, and user intertace design and 3-D illustrations for Lotus sottware. In addition to his work with M.A.D., Adigard recently completed a two-year stint as design director for Wired Digital. His - experiments with new ...